Amid the rapidly changing social-networking on the Internet, a growing number of travel agents and industry leaders are tapping into new technological tacks to reach out to get the attention of on-the-go clients.

While blogs and podcasts have been around for several years, their use is increasingly growing. Analysts at Gartner Inc. estimated last month that next year around 100 million bloggers will be active online. While there are no definitive statistics on the exact number of travel blogs on the global Internet, a Google search turns up 128 million in less than a second; 38 million travel podcasts turn up.

Bruce Fisher, founder and co-owner of Honolulu-based Hawaii Aloha Travel, recently launched an Internet blog as well as 12-minute podcasts — “The Hawaii Vacation Connection”. Launched in April, the podcasts now get about 300 downloads a day, he said. Neither efforts were in his original marketing plan.

“For us, we’ve had to refresh our entire marketing plan to reflect blogs and podcasts and to keep pace with the fast pace of the Internet,” he said. Short for “Web logs,” blogs are simple Internet sites that highlight your running commentary on travel — everything from the best cruise deals to a first-person experience at a luxury spa.

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