A major goal in this M&A activity is to control and maintain Expedia’s market-leading position in an increasingly competitive market for online travel booking, and is reflective of a general industry trend towards consolidation. Expedia was the first online travel giant and has been at the forefront of the transition in the way people book holidays, but that counts for little in the disruptive world of digital. Keeping a firm handle on the market as it continues to evolve is paramount. While it still operates most of its acquisitions as stand-alone brands, Expedia has made it a priority in recent years to improve its capabilities around integration, particularly technologically. Get the full story at Information Age