Machine learning and intelligent computers are now ubiquitous in almost every industry, helping to improve service and efficiency. In some cases, machines really can do it better, with many programs quickly beating the world’s best chess players or quiz masters. Even Apple’s personal assistant Siri has been around for six years and smart computers are well and truly permeating the hospitality industry too. Here’s what is happening: Booking platforms can be powered by AI Avvio, a hotel technology provider, recently launched Allora, the world’s first direct booking platform powered by AI. Allora’s job is to drive direct bookings and guest loyalty by orchestrating better online experiences. Get the full story at SiteMinder