Expedia's WWTE private-label technology has been selected by Air China Ltd to provide online booking services for the U.S. and Canadian markets.

"The U.S. and Canada are key markets for us," said Chi Zhihang, general manager of Air China, Los Angeles office. "With Expedia's WWTE technology, we are able to enhance our presence in these regions quickly by providing customers with a world-class shopping experience and the convenience of booking their entire trip on our site."

The Expedia WWTE private-label service allows travel providers like Air China to benefit from Expedia's industry-leading technology platform to provide a cost-effective and easily deployable booking platform, while maintaining the look and feel of their own brand.

"Expedia is proud to partner with Air China and committed to provide a set of powerful technology products to help them increase bookings, enhance customer loyalty and build revenue through the online channel," said Johan Svanstrom, general manager of private label for Expedia Asia Pacific. "We are pleased to provide a cost-effective way for Air China to enhance its value to customers while gaining an edge in the competitive travel market."