Airbnb eyes expansion with affiliate program for sites with 1M+ users, new API
Oct 17, 2017
While Expedia and Priceline roll out ways to encroach on Airbnb’s space with their own private home listings for travellers, Airbnb is also looking at new ways to boost its own traffic and bookings.
Airbnb is now rolling out a new call for affiliate partners, where high-traffic sites with over 1 million visitors can embed Airbnb property listings and make commissions when they are booked. Alongside this, Airbnb has now turned on an API for app developers to link in the backend to and offer an easier way to manage listings via other apps.
The two steps underscore how the company is looking for ways to open its platform for the next stage of growth, and come amid a spate of other partnership expansions.
A couple of weeks ago, co-working space WeWork announced it would team up with Airbnb to offer a co-working and accommodation double service to business travellers. And in Florida, Airbnb has been collaborating with a developer to build an Airbnb-branded apartment complex — one way that the company might get around some of the trickier rules regarding Airbnb rentals in private buildings, which are potentially hindering the company’s growth.
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