And if Tujia has its way, Airbnb may have to fight harder to capture the ever-lucrative outbound Chinese market in more Asian cities. With strong brand recognition among domestic travelers, Tujia wants to be the home-sharing service of choice for Chinese people traveling in Southeast Asia, Japan and South Korea. To that end, the company is currently seeking a fresh round of funds, in part to help expand products and properties abroad. Tujia set up a Japan team last year, and Tujia co-founder Melissa Yang told CNN that bookings there have quadrupled over the last 12 years. "We know China travelers the best," Yang said. "We follow whatever Chinese travelers want." Those efforts will step up the competition between the two businesses, especially with both companies out of their home turf. While Airbnb has 3 million global listings (including the 80,000 in China), Tujia has only 20,000 properties listed outside of its home country, where it accounts for more than 30 percent of the domestic market. Get the full story at Hotel Management