An additional route to market was seen as further challenging the brands, with a number of owners questioning the need for a flag. Jacob Rasin, director of business development, Pandox, said: “I would love for Airbnb to succeed with distribution. They are one of the super-brands of travel.” Nick Chadwick, SVP hotel asset management, Starwood Capital Group, said: “We’ve put one of our hotels on Airbnb and we’ve been surprised at how many rooms we’ve sold. All our guests have been delighted with the service they’ve been receiving, which is more than they were expecting. The commission is less, but it’s not the easiest tool to use and we don’t have full control of pricing.” Get the full story at Hotel Analyst