Airbnb says that 30 percent of reservations booked with the payments splitting tool (which has been in testing), led to one or more new users on Airbnb. So, while this is a useful feature for users, it’s also a growth tool for Airbnb. On Christmas Day in 2016, Airbnb CEO Brian Chesky asked users what features they want most on Airbnb. According to the company, payment splitting was one of the top requests in response to the tweet. As part of the announcement, Airbnb ran a survey with the help of Pollfish and DKC Analytics speaking to 2000 adults in the U.S. between November 15 and November 18. From that sample, 43 percent of them have lost $1,000 or more in repayments from group trips. Moreover, 18 percent say they’ve lost $10,000 or more from not getting repaid after group trips, and 29 percent have fought with a friend over group trip repayment. Get the full story at TechCrunch