He added: “We are all in the business of getting people the best experience possible. We want to know what people are looking for and what they want to get out of their holiday and then put together the best experiences. So the style is similar. “The only friction I see is trust. The online currency of trust is your profile so if I request to stay somewhere people can see a photo of me, what I’m like and reviews from previous stays. How do you provide that personal touch for the person who is the host? But I’m confident that is a friction, not a barrier.” McClure said he doesn’t consider Airbnb to be a threat to the traditional travel industry, but more an option in an array of options for people to consider including luxury travellers. Get the full story at Travolution Read also "Airbnb's growth doesn't scare Priceline at all" at Skift