Airbnb CEO Brian Chesky said the same search by three different people would match them with different combinations of hosts and homes based on data points collected on users over time. The company is also launching a feature called Guidebooks which Chesky said culls recommendations from Airbnb hosts of destinations and activities in their individual neighborhoods. The announcement boiled down mainly to the brand campaign "Live There," which aims to frame Airbnb accommodations as a means for travelers to buck the pressure to participate in mass tourism and instead participate in more intimate experiences while visiting cities in the company's network. Get the full stoy at Inc.com and Airbnb