Beyond discussions of adding chains like Hilton and Marriott, the analysts say they’re concerned about conversations of European hotels and bed and breakfasts “‘salivating’” over Airbnb’s 3% fee compared to other online travel agencies’ 15% to 25% fee. Even with its current model, the analysts said Airbnb has more “intense loyalty” due to its sharing economy mindset and verification system. “Airbnb has emphasized itself as a movement as much as it has a place to find a pad for the night,” the analysts say. Get the full story at MarketWatch Read also "Airbnb's formula for innovation" at Inc.com