The relatively low take-up by Brits comes as a surprise in light of the brand’s profile, although last year’s World Travel Market Industry Report found that only 3% on Brits used Airbnb. This suggests that Airbnb’s marketing initiatives in the UK are starting to raise awareness. Looking ahead, the report found that less than one in five of those who haven’t yet used Airbnb would consider doing so in the future, with three in ten saying they had no intention of using the platform. Nearly half (48%) were undecided. Repeat use might also be a concern – of the 12% who did use Airbnb only 60% said they would do so again. Get the full story at Travel Daily UK