Airbnb won't own the properties but they will carry its brand. The building, expected to have hundreds of apartment units, is being built in Kissimmee, near Orlando, Florida. Airbnb’s trial of branded apartments in Florida is an intriguing move, and is one of a number of initiatives the rental platform is considering as it explores ways to broaden its revenue streams as listings growth begins to slow and legislative pressure increases. The move would be its first attempt to physically create Airbnb-branded accommodation and, ironically given the hospitality sector’s reaction to Airbnb’s whirlwind arrival on the scene, will see it acting in a similar role to the global hotel chains. The Airbnb brand will effectively be franchised to buildings which are owned and operated by other parties, with Airbnb providing the booking platform and marketing clout. Get the full story at Serviced Apartment News