The home rental service introduced a new method of connecting users with neighborhoods and homes that match their preferences and interests, as well as Guidebooks to help travelers get a broader feel for the location. As content is becoming a key part of retail, Airbnb is hoping to become a mobile destination for all things travel-related and drive rental sales. “We are living in very dynamic times and as a consequence, marketers need to ensure that the experiences people have with their marketing and utilities are personal, fresh and relevant,” said Michael Becker, managing partner at mCordis. “The experiences should be offered with the maximum amount of efficiency, the least about of friction. “Airbnb is doing just this,” he said. “They are streamlining the experience people have with their stay by providing recommendations, points of interest, insider tips and more based on an individual’s preferences. Get the full story at Mobile Commerce Daily