She also dives into the significance of using tools of design - intentionality, research, iteration, and collaboration - to help shape the internal structure and strategy of an organization - a concept she believes isn’t used enough in the corporate world. Airbnb’s approach to adaptability starts with finding the principles and values that should remain constant. Once a steady foundation is established, Dill says assessment and collaboration are the keys to evolving. A key element of Airbnb’s design strategy is to use storyboarding. Dill says storyboarding real-world experiences with Airbnb helps the team to fulfill its mission of “creating a world where anyone can belong anywhere.” It does so by helping designers better empathize with the personalized experience of end-users. Get the full story at TechCrunch