Especially during their early days, startups operating in a marketplace environment have to deal with a classic chicken-egg problem: how do they meet the demand of their customers if they don’t have enough supply? But how do they convince the supply side to join if there are no people ready to buy yet? Also Airbnb had to go through this process: in order to get to the current levels, the company had to face years of hard work (even ending up selling cereals to go though the hard times!), trying different acquisition methods and growth strategies. Nowadays million of guests visit Airbnb to find a place to stay in more or less every city in the world, but the company is always looking for new ways to attract those people that are still unaware of its services and increase the number of night booked to satisfy more its hosts. Get the full story at All About Airbnb and Tnooz