For the first time, US fliers say they typically use airline websites to book airplane tickets more than they use online travel agencies (OTAs), according to PhoCusWright. The survey found that 36% of travelers used a supplier website to book tickets, compared with 33% who used an OTA. PhoCusWright suspects that OTAs have been too focused on building out their hotel offerings, thus allowing airlines to gain a competitive edge when it comes to designing desktop and mobile experiences that better appeal to younger people. The news is a victory for airlines who have been in a multi-year effort to direct passengers to make bookings direct through their website, aiming to avoid the commissions and fees of global distribution systems (GDSs). Get the full story at Tnooz