“Airlines don’t know it all themselves. If they try to force practices on the industry it won’t be successful.” Heywood criticised airline association IATA and its New Distribution Capability programme, saying: “Iata NDC always talks about the end state and not about the journey. “Everyone talks about wanting all content through API [online distribution through an Application Programme Interface], but you can only get there if you plan the steps. “A few direct connects with agents won’t get you very far. Airlines need to work with the industry as a whole.” Get the full story at Travel Weekly UK Read also "Airlines exhorted to ‘push back’ against Google" at Travel Weekly UK