Singapore Airlines (96) is the brand that scores the highest across all sectors based on a maximum score of 140 and an ‘all sector average’ of 80. Overall, the airline sector performs the best with Singapore Airlines (96) Emirates (90) and Virgin Atlantic (87) leading the way. However, it’s not all good news for airlines. Ryanair (66) is the worst performing brand of the 30 included in the survey. EasyJet (71), Thomas Cook (74), and Thomson Airways (78) also score below average. Research focuses on people’s views of brands in three sectors that provide contrasting experiences: travel, retail, and telecoms. Within each sector Rufus Leonard selected 10 brands, five established brands and five challenger brands, based on longevity and revenue. Get the full story at Travel Daily Media