Conversocial, a social customer service software, looked at top air carriers and how their social customer service methods are working. The report mainly reviewed how often and how quickly (or slowly) airline social channels got in touch with passengers on Twitter. The industry average for social media responsiveness was just over 25 percent this year. Last year it was 21 percent - a small bump, but not enough to make tweeting a travel panacea. "There's a lot of noise that doesn’t warrant a response," Conversocial CEO and founder Joshua March said in a call last week. So airlines responding to a quarter of inbound complaints isn't as paltry as it sounds. Get the full story at Mashable