The luxury Dubai residence will leverage ReviewPro’s market-leading solution to further refine guests’ experiences and increase revenue. ReviewPro provides critical insight into operational and service strengths and weaknesses by aggregating hundreds of millions of online reviews and social media mentions from over 100 of the most relevant online travel agencies (OTAs), review websites and social media platforms. “We chose ReviewPro because of its integrated approach to creating insight for action in sales & marketing, operations, quality and revenue & distribution,” says Moussa El Hayek, Chief Operating Officer. “We can now drive ADR and RevPAR better than ever before and ReviewPro is one of the foundations to help us make that happen." At the heart of ReviewPro’s analytics is the Global Review Index™ (GRI), an industry-leading online reputation score which can benchmark a given hotel, group of hotels or chain, make comparisons between properties, compare results with competitors and track the evolution of a hotel’s performance over time. Al Bustan Centre & Residence will also benefit from ReviewPro’s fully-integrated Guest Satisfaction Survey (GSS) tool by creating questionnaires to collect, analyze and act on direct guest feedback. ReviewPro’s easy to use solution will provide Al Bustan Centre & Residence with 360-degree guest intelligence to facilitate operational and service improvements, all from a single dashboard. RJ Friedlander, ReviewPro’s CEO, says, “Pro-active guest satisfaction management can directly improve a hotel’s bottom line. ReviewPro will better enable Al Bustan to leverage big data analytics from the social web, identify necessary changes to improve guest satisfaction, boost online reputation and ultimately drive gains in revenue.” Related Link: ReviewPro