Twitter seems to have gone from obscure to mainstream in about the same time it takes to send a ?tweet? over the network.

Despite the fact that the three-year-old microblogging service doesn?t generate revenue ? never mind profits ? there is already chatter about who might want to buy it.

However, analysts at Sanford Bernstein believe that potential acquirers for Twitter should think twice.

In a research note published late last week, the analysts argued that the Web 2.0 model of building a product and then figuring out how to monetize it has been largely debunked.

Get the full story at The New York Times