Is Amadeus’ GDS value proposition currently being optimized in China? Is the travel B2B conglomerate marching ahead with its IT prowess in this market? Before we delve deeper into how Amadeus’ two core business lines - distribution and IT – are shaping up in China, it is clear that Amadeus’ transaction processing model continues to pave way for a consistent financial growth. The conglomerate asserts that its business model is volume-driven and profitable, propelled by the fact that distribution and IT are two highly synergistic businesses. As for China, Amadeus is gradually reaping the benefits, even though the regulatory environment isn’t conducive enough. “The market opening is unfortunately still very limited and progress is slow,” Albert Pozo, president, Amadeus Asia Pacific. Get the full story at ChinaTravelNews