Replicated over hundreds of thousands of properties worldwide and you can imagine how challenging it is to get consistent information. Combine this with old technology and infrastructure and things become even more frustrating. We partnered with GIATA, a provider of property identification codes, to improve this matter. They provide a matching service that simplifies hotel data. Each code identifies a property to avoid matching errors and duplicates. Why is this partnership important? Because in the past few years, our hotel content has grown by a massive 300% up to around 690,000 properties today. We needed a set of standards to make it easy for people to connect to us and consume that content. GIATA helps us identify these properties and provide travel agencies with accurate details about them. They help us ensure that we create the same coding standard for an individual address or accommodation no matter the channel it comes from. This means that the same hotel won’t appear in our system more than once if there was a change in ownership or address. Get the full story at Amadeus