The new tool allows consumers to shop for travel products based on their desires rather than pre-determined attributes of their holiday as is the case with most conventional travel sites. For instance it will allow agents' sites to answer questions like: “Where can I go on a beach holiday in Europe for less than €600 per person?” Amadeus said the concept is backed by the findings of a PhocusWright study, which discovered that 40% of European travellers do not have a destination in mind when they start planning their trip. Extreme Search means consumers can base their search around their budget, the type of activity they like, or geography all on a single page. The program is then able to give immediate relevant responses. These are based on Amadeus’ real time flight pricing and availability data. Get the full story at Travel Weekly UK