76 hotel brands have signed up to Amadeus Best Available Rate programme since it was launched in February 2006. Participating hotels guarantee to supply Amadeus with rates that are the same or lower than those available through other distribution systems, branded websites or the hotel’s own call centre.

A sample of seven of the largest hotel chains to participate, representing over 6,000 properties, all saw their bookings through Amadeus increase following participation in the programme. In the majority of cases, bookings grew by between 10% and 30%.

“Amadeus’ Best Available Rate programme fits well with our global policy to offer rate parity across all distribution channels,” says Claudia Hammerstein, VP Operations, Worldhotels, “It enables us to demonstrate the control we have over our rates and assures Amadeus travel agents that they always sell the best deal to their customers when choosing a Worldhotels property.”

“There’s a lot of confusion out there over who has the best rate. Agents don’t want to spend time searching for the best rate, they want to spend that time understanding our customers needs and serving those needs,” says Maria Udy, Vice President, Global Marketing, for RADIUS, “Amadeus’ Best Available Rate programme allows us to do that.”