In the 70-page report Future Traveller Tribes 2030: Understanding Tomorrow’s Traveller, Amadeus teams up with the London-based Future Foundation to examine travelers’ changing values, needs and behaviors—and the forces shaping them. The report predicts the emergence of six traveler personalities, or tribes, whose members are defined by their common desires “for a particular type of travel experience.” These include: - Simplicity searchers - Cultural purists - Social capital seekers - Reward hunters - Obligation meeters - Ethical travelers Get the full story at Travel Market Report and download the report "Future Traveller Tribes 2030: Understanding tomorrow’s traveller" at Amadeus (PDF 4.8 MB)