Amadeus takes hotel search to the extreme
Oct 06, 2011
Amadeus is using its internal test bed to experiment with an advanced hotel search engine along the lines of the Affinity Shopper technology it unveiled for flights in 2009, reports Tnooz.
Amadeus hotel distribution boss Hugo Ehrnreich says the company wanted to develop extreme search technology across more of its travel portfolio.
He described the hotel booking engine as the new “user interface manifestation” of shopping technology that the GDS is now working on.
The company is working to integrate hotel aggregators in the back-end so web content sits alongside traditional GDS chain hotel content.
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