Amadeus has undergone a reorganisation consolidating its non-air hospitality and leisure operations under two divisions.

The GDS's distribution and technology services have been brought together into a single hospitality unit run by newly appointed hospitality managing director, Antoine Medawar.

The unit will stand alone from travel services and leisure, which previously took care of hotel distribution.

Leisure operations now come under travel services and leisure managing director Albert Pozo who takes responsibility for all leisure operations including cruise, car rental, tours, rail, ferry and insurance. He also will control US subsidiary

"By bringing into the travel services and lesiure buisness unit Amadeus will be able to exploit synergies between the US company and the rest of the company's broad leisure portfolio as well as supporting management in the aggressive development of its business model," an Amadeus statement said.

Pozo said: "Now is the time to exploit the huge opportunity in providing distribution and technology services to the leisure travel industry; the integration of our operations around the globe is absolutely crucial to this effort."

Medawar will handle the Amadeus Hotel Distribution Platform, designed to serve hotel bookings from all direct and indirect distribution channels through a centralised inventory of hotel rooms and rates. The company is to offer a new generation, integrated central reservation system, customer retention management and revenue/yield management systems to hotels.

Source: TravelMole