He picked out Amazon’s Alexa as particularly promising as the online retailer moves from moves into online search. Breakwell said this is significant for brands like Expedia and booking.com that pay Google around $10 billion annually to appear in its top search results. “When you are talking to Alexa you just want one flight – the best one. This means a lot to the Google model and a lot for how OTAs are going to be distributed.” Get the full story at Travolution Read also "Booking.com’s CMO on competing with Amazon and brand loyalty"