It kind of launched a service in 2015 and pretty much abandoned the idea a few months later. Perhaps Jeff Bezos suddenly got a taste of the foresight juice that others have yet to drink, but Amazon’s shift from being an ecommerce site to a search brand arguably puts in back in the game. In addition, its shift to search is nothing to do with desktop or mobile but the introduction of voice through its Alexa service on the Echo device. He sees an environment where travellers will eventually ask their Alexa for flight details and the technology will organise it all, based on the commands of the user. Get the full story at Tnooz Read also "Amazon and Facebook tipped as next travel disruptors"