This is the first time a hotel brand has offered such a deal, Amazon says, and will be available to all Hilton Honors members. To use the new benefit, Honors members have to link their account to their Amazon profile. This is a one-time setting, and afterwards they can shop Amazon’s site as usual. When it comes time to make a purchase, an option to choose the amount of points you want to use will appear on the checkout screen. When your order is place, the points applied will be deducted from the order total and displayed as “Rewards Points” on the screen. You can also click on “Change” under the Payment Method option to use available points. Get the full story at TechCrunch