The push by the giant online retailer means consumers - even Prime customers, who pay $119 a year for access to free shipping as well as streaming music, video and discounts - are likely to be confronted by ads in places where they didn’t exist before. In the company’s most recent financial results, there was a category labeled “other” that caught the attention of many analysts. It mostly consists of revenue from selling banner, display and keyword search-driven ads known as “sponsored products.” That category surged by about 130 percent to $2.2 billion in the first quarter, compared with the same period in 2017. Those numbers are a pittance for Google and Facebook, which make up more than half of the $88 billion digital ad market. But they come with big and troubling implications for those two giants. Get the full story at The New York Times Read also "How Amazon is building up its advertising business"