Amazon could be a pretty formidable competitor. It has around 237 million customers and one of the largest global networks. Its margins are wafer thin and it has a strategy of low-balling competition. Amazon could just start by copying online travel agents like Expedia and by roping in independent hotels. By taking a 15% margin (or less) would be acceptable to Amazon and beneficial to the hotels. Expedia normally takes at least 25%. Amazon’s gain would be data. Plus, hotel deals to add to the specials for its 20m members on Amazon Prime, undercutting prices offered by online travel agency sites. Get the full story at EyeForTravel