Expedia could be one such acquisition target. In today’s world, with $17.4 billion market capitalization, Expedia is on the smaller size, especially compared to Booking Holdings’ market cap of $105 billion. Amazon knows how to drastically improve website user experience and conversions, how to upsell and cross-sell, and how to be efficient at low margins. By integrating its retail offerings into Expedia’s fabric, Amazon could potentially change the online travel consumer marketplace. Get the full story at PhocusWire