There is a new drop down smartly titled “Amenities” that has a list of the major hotel features a user may be searching for. A user can select one amenity or multiple amenities. When the selection is complete and the “Apply” button is clicked, the user is taken to the Maps interface with the filters in place. Even though the filter is basic, it opens up the potential for search improvements. Right now the selected amenities aren’t reinforced in the search results, even though Google has the content to make this happen. Imagery could be made dynamic depending on what filters were selected. For example, if a user selected “pool,” it might make sense to show them a picture of the pool in the hotel summary, or expose ratings that mentioned the pool. Google has also been crowdsourcing data about these locations through various platforms, which opens up other possibilities like matching an onsite restaurant to cuisine, ambiance, or price preferences. Get the full story at Koddi