Travel and financial services group American Express will expand its podcasting services following the major success of a recent download for visitors to the recent Winter Olympics.

The company said almost one in four visitors to its dedicated Winter Olympics microsite downloaded a tailor made podcast featuring a guide to the host city Turin.

The hour-long guided tour to the Italian city also included a list of restaurants and shops in which Amex customers could snap up bargains or obtain member discounts.

Amex said the success of the Turin podcast could lead to similar projects to link customers with shops, restaurants and other facilities.

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