The stakes are high to make restaurant technology as effortless -- and fun -- as possible. Customers, especially millennials, are no longer content to call up a pizza place and dictate an order over their phone. And they don’t want to wait in line at the Starbucks register. For a company like TGI Fridays, there’s added pressure. U.S. consumers have turned away from casual-dining spots, and the restaurants need a way to show that they’re evolving. TGI Fridays, a 52-year-old chain that’s currently backed by private equity firm Sentinel Capital Partners, has turned to partnerships with both Facebook and Amazon to drive online orders and keep patrons loyal. The company is making a big push to get customers to pay digitally and sign up for its rewards program, said Chief Marketing Officer Stephanie Perdue. And the campaign is beginning to bear fruit. Online orders and the number of loyalty members are up, especially among the coveted millennial group. Get the full story at Bloomberg