The April 2015 “Evolution of Conversations in the Age of Email Overload” study can help marketers do just that. The report—conducted by researchers from Yahoo Labs and the University of Southern California Information Sciences Institute—takes a deep dive into consumers' email habits by analyzing more than 16 billion emails exchanged between two million people over several months in the form of back-and-forth conversations. Here are four key findings that marketers can apply to their strategies to add a more humanizing aspect to their email marketing. Email overload is real. But today's consumers are up for the challenge. In fact, the study reveals that users send and reply to more emails as their inbox tally increases. However, try as they might, consumers can't always keep up with the bombardment of messages. Although activity increases as users' email count grows, the actual fraction of emails they respond to decreases. According to the study, users respond to about 25% of all emails at "low load" versus 5% of all emails at "high load." Granted, the study acknowledges that consumers don't have to respond to every email they receive - such as marketing emails or spam. Get the full story at Direct Marketing News