Heavy online travelers accounted for nearly 60% of visits to the Indian online travel category in December 2010 and more than 75% of time spent. This active group of Indian online travel shoppers is an attractive target for travel companies aiming to turn lookers into bookers. "Heavy online travelers are likely to be further along in the trip planning process," said Douglas Quinby, senior director, research. "These are travelers who are actively shopping for products and purchasing travel, making them a coveted subsegment." Only a handful of Indian travel websites have succeeded in attracting a significant share of India's heavy online traveler population. Rail websites have the highest penetration of heavy online travelers, followed by the leading Indian OTAs: MakeMyTrip, Yatra and Cleartrip. This shortlist of successful suitors attracts a significantly larger share of India's most active online travelers compared to both global OTA brands and airlines. Get the full story at PhoCusWright FYI