Notwithstanding the commitments made by Booking.com, the Macron Law has taken a step further in the regulation of OTAs’ activities and contracts. Indeed, the new legal provisions impose new obligations with a view to opening the whole sector, not just Booking.com, to competition on prices. Crucially, hotels now remain totally free to grant their customers any reduction or rebate, and any clause to the contrary shall be deemed null and void. In practice, this scheme puts an end to any price parity clauses granted to OTAs, which are no longer permitted. The Macron law allows hotels to offer the prices they want through any channels, including on their own website, regardless of the prices offered on any online reservation platforms. Get the full story at Eversheds International