With the release of BOB V2 came a staggering increase in the amount of visibility advertisers received to where their clicks came from, as well as bidding multipliers for this new information. Outlined below are the new values that can be dynamically passed in your deep link structure to garner insightful information about which users are clicking on your advertisements, and better yet, all of these parameters can have a bid multiplier set on them to increase or decrease your CPC. - Hotel ID (set as either a percentage of the daily rate or a fixed base CPC) - User Country (multiplier value) - Device Type (multiplier value) - Days to Book (multiplier value) - Stay Length (multiplier value) - Saturday Stay? (multiplier value) Get the full story at Koddi