During the recession both business and leisure travelers started to pull back on their spending, with many either canceling or postponing trips. This led hotel operators to cut room rates in order to boost occupancy. Once economic conditions began to improve, lodging companies saw demand pick up. With this increased demand many hotel operators started to boost their room rates. Janney Capital Markets analyst Brian McGill said last week's Hotel Data Conference showed that industry experts are questioning why average daily rates have not increased more than where they are currently at. McGill said some contemplated that online travel providers were partly to blame, because they are keeping rates low and are grabbing more of the bookings. But McGill said in a client note that he's also heard that corporate and group meeting planners are pushing back strongly on rates for business they are trying to book. "Our conclusion was that industry forecasts for higher revenue per available room forecasts in 2012 could prove to be too aggressive," he wrote. Get the full story at Forbes Read also "US hotels have room to grow rate"