The text-only websites of the early 2000’s have - slowly but surely - been replaced by graphically- and visually-driven web interfaces. Faster broadband speeds, cellular networks, and high- resolution screens have increased demand for attractive visuals to drive content, to the point that roughly one third of pixel real estate on the web is image content. The trend is certainly obvious on the most popular social media networks. Websites like Facebook, Instagram and Pinterest are driven by visuals. Twitter, the domain of 140-character text bursts, recently added Vine, a video service showcasing 6-second visual bursts. And of course, you can’t mention video without mentioning YouTube and its one billion monthly visitors. Visually-driven websites aren’t strictly for social sharing, though. The trend is stretching across the web and touching traditional web design as well, from retailers, manufacturers, service providers and more. The travel industry is no exception; more and more hotels, airlines, online travel agencies, tour companies and others are enhancing their websites with exciting, engaging visuals that tell the story of what it’s like to use their service or visit them in person. The best websites don’t just throw some pictures and video on the home page. They use those pictures and videos to tell stories— stories that allow the audience to experience whatever it is the website is selling. Download the eBook at Leonardo (free registration)