Starwood received a new $15 billion offer March 26 from a consortium of companies, reported the Associated Press. The move follows Starwood’s announcement last Monday it would accept Marriott’s higher offer for $14.4 billion. Marriott initially bid $12.2 billion for the company in November, with hopes of creating the largest hotel chain in the world, operating more than 5,500 hotels and 1.1 million rooms worldwide. Marriott issued a statement, reaffirming its belief that the amended merger agreement is the best course for both companies, saying “the combined company will offer stockholders significant equity upside and greater long-term value driven by a larger global footprint, and a wider choice of brands for consumers.” Get the full story at Travel Market Report Read also "Starwood executives’ golden parachutes got more golden with new Marriott offer" at Skift, and "What Starwood’s CEO is telling his employees about the sale process" at Skift