According to STR, occupancy is expected to increase 1.8% to 71.2%; average daily rate is expected to rise 4% to $116.44; and revenue per available room is predicted to increase 5.8% to $82.90 during June, July and August when compared to 2013. “We’re expecting continued demand increases fueled by an improving economy, which has positive implications for both transient business and leisure travelers,” said Jan Freitag, senior VP of strategic development at STR. “We are now also expecting a pickup in group room demand,” which has alluded the industry for the past few quarters. The return of group business was a recurring theme in many public hotel companies’ first-quarter earnings calls. Sources expect the trend to continue through year end. Get the full story at Hotel News Now