While the number of direct phone calls you are receiving might vary, every hotel has this opportunity. Hotels affiliated with major brands, those that host primarily short stays from frequent return guests and those that have a large base of group and conference business might have fewer calls than others, but the phones are still ringing. Hotels that are independent, host longer stays, are more heavily weighted toward leisure guests and offer nonstandardized lodging will receive more calls each day. Essentially, the higher the rate, the longer the stay, and the more important the purpose of travel, the more likely the guest is to call directly. So properly fielding direct phone calls should be a priority for every hotelier. Now, let’s think about how the phones are currently answered. Get the full story at Hotel News Now