Internet service provider AOL is to make a series of significant improvements to its travel channel this year as it looks to take advantage of its rising popularity with users.

AOL has this month created a new ‘Luxury’ section within the travel portal of its customer-only site, showcasing high-end accommodation through a deal with Kuoni.

High-quality video content has been included in the new section with some feeds running for up to 30 minutes.

The launch comes as part of a long-term strategy to beef up the AOL travel channel after the US-owned company named travel as a key area in its UK operation.

Additional video content is likely to be created for other parts of the channel this year and AOL is also looking to launch a blog-style function in the future.

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