In the six months since she’s come into travel, the Dutch executive has been on a steep learning curve. What she’s found interesting is “how different hotels use different distribution channels in different ways”. “Some hotels are quite conservative in their channel mix, using traditional wholesale, while some have moved to e-commerce channels. It’s a lot to do with heritage. New hotels, because they don’t have legacy, are more fully into e-commerce.” Her mission is to convince hoteliers of the value of OTA distribution. “We can help to yield revenues and with our technology and marketing, bring more customers to them.” Get the full story at Web in Travel