The new site’s search engine-optimized content positions Apex Hotels as a leader in the UK hospitality space, displaying each hotel in the favorable, understated-yet-upscale light it deserves. The site’s focus on rich, robust images emphasizes the hotels’ contemporary design details and unique, colorful touches. Streamlined navigation makes it easy for travel planners to explore information on each property’s rooms and suites, location, and amenities before securing reservations via a dynamic booking engine pop-up window. Apex’s high customer service standards are upheld through convenient Live Chat functionality, and the company’s brand-wide Special Offers receive top billing via prominent Home page placements. The new Apex Hotels website is powered by HeBS Digital’s smartCMS. This proprietary content management system (CMS) gives on-property staff the power to control the website in real-time via simple, streamlined modules. The award-winning CMS comes with e-Commerce essentials like easy-to-implement promo tiles, engaging Rooms Showcase Module section, and on-the-go Special Offers management. Get the full story at HeBS Digital